Refresh for Tourism Marketing

By John Freer

Tourism marketing is about to be refreshed with a new type of thinking, this from the new chairman of the regional tourism organisation, Destination Hauraki Coromandel.

Jason Hill will be chairing his first meeting in May, and besides a new regional marketing plan, there will also be conversations on how sustainable funding can be achieved for the organisation.

Jason Hill

He said that local tourism levies were something that were accepted internationally and worthy of realistic consideration. The matter of over tourism is not lost on the new chairman and he is aware destinations such as Cathedral Cove are subject to this, Jason does question this could be more undermanagement.

Hear our interview with Jason by opening the link below.