Tourism Not Yet Off The Ropes

Written by on August 25, 2023

By John Freer

Tourism on the Coromandel Peninsula continues to face significant challenges – having experienced the impacts of storms and pandemics, the region’s main lifeblood is still very much exposed.

Aware of this and advocating the position is the person charged with the task of encouraging visitors, being Destination Hauraki Coromandel General Manager, Hadley Dryden.

Currently the summer marketing campaign is under development which must now counter the likes of Cathedral Cove being closed to walkers, and there is no ferry link this summer from Auckland to Coromandel.

On top of this is the investment into tourism, Hadley saying that funding opportunities to both support and develop tourism, are falling through the cracks.

Even with Coromandel Peninsula being the poster child for New Zealand’s international clean green image, the region is very exposed with spending decreases aligned to continued on-going challenges.

The solution is a planned, collective approach meaning all interest groups working together.

Open the link below to hear our interview with Hadley Dryden.

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